Target 2013

Hitting the Bullseye

Our work showcases our creative capabilities and our ability to integrate with a large, complex IT environment and organization. We collaborated to develop a quality, lighthearted cross-platform experience that truly integrated with Target’s business strategy.

Putting the fun in functional

The Target “wink” is a moment of unexpected delight: It’s a quirky pattern or a glimpse of Bullseye’s telltale spots. We captured that sentiment in a fun and functional mobile shopping experience for one of the nation’s most recognised brands.

Stocking unexpected delight

As the retailer’s lead mobile agency, we helped give guests a beautiful and exciting new way to shop. Guests can see what’s hot, view weekly ads, create and manage lists, access registries, and browse the product catalogue.

Applied Offerings

See our Offerings


Webby People's Voice Winner (2012, 2011)
Shopping (Handheld Devices)
Webby Award Winner
Shopping (Handheld Devices)
Mobile Retailer of the Year
Mobile Commerce Daily
Best of the Bullseye Award
Target’s "Innovation" Award
Standard of Excellence
New Media Institute
Best Mobile App for eCommerce & Retail
Digiday MOBI Award
Gold Davey Award in Mobile
Int’l Academy of the Visual Awards

"If there's only one reason to name Target 2010 Mobile Retailer of the Year, it is this: Target gets that retail is not about the channel, but about the customer experience."

Mickey Khan, Editor in Chief, Mobile Commerce Daily


We’re especially proud of the iPad app’s tactile desktop interface that transforms the weekly ad of yesteryear - complete with super-slick page turn functionality. The rich textures and playful images are true to brand, and we can’t resist the lure of the whimsical Bullseye bobblehead.

iPhone and Android

iPhone and Android

First, we did the fun stuff: establishing a unified user flow, consolidating web services, and integrating third-party features. Then, we worked with the retailer to enhance some of the most popular mobile services: TargetLists and registries. The result is simple, convenient, and efficient.

Mobile Web

Mobile Web

At you can browse, discover, and locate. Smart. You can also score the latest must-haves through your account thanks to featured daily deals. Handy? Oh, yes.