Capitalising on Digital Influence in Retail

09 February, 2016 by Colin Jeffrey

The results are clear: digital influence continues to accelerate and shift the ground under the feet of retailers. Many retailers dramatically underestimate the influence of digital on in-store sales. Furthermore, they are caught in the digital divide of making investments in digital that primarily support their e-commerce business rather than their brick-and-mortar business.

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Lies, damn lies, and statistics – Measuring and listening to the Voice of your Customer

06 April, 2015 by Graham Cornell

The world loves statistics – it’s how we measure everything from Apple’s success to the declining number of Zebras. We like them because they are easy to understand and they help us make ‘informed’ decisions. They support our arguments.

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Everything, anytime, anywhere

26 May, 2014 by Admin

My shopping behaviour and that of a lot of people around me has changed enormously in recent years. The traditional way of going to a shop, browsing, being advised by the salesmen and leaving the shop with the item as requested (or suggested by the salesman), is long behind us, and will probably never return. Approximately 1 out of 3 of customers that walk into a store leave without buying anything, because the store did not have the product they wanted in stock. However, you reach your consumer, whether you are a pure play on-line retailer, bricks and clicks or selling a brand via multiple channels; in the Omnichannel world, sales conversion is more important than ever

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Chameleon Content: Words That Adapt

08 August, 2013 by Clare Camp

Today, marketers are pursuing the omni-channel dream – focusing on the customer experience as a whole, rather than looking at it channel by channel. At Deloitte Digital we see content as becoming increasingly personalised, where it knows us so well, it can predict what we’ll want next. As a content specialist I’m particularly interested in the nuts of bolts of how this will work, and the impact on copywriting.

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