Reaching the hyper-connected consumer – from Tech Zombies to Millennials

31 August, 2015 by Max Worth

I recently attended the launch of Stylus Fashion, a new arm of Stylus Media Group, a company that analyses how consumer lifestyle trends impact product design and consumer engagement. Despite standing out like a sore thumb alongside some of the biggest names in fashion, I took particular interest in the presentation titled “Reaching the connected consumer”. Highly relevant to our work in the Retail sector, the presentation focused on Gen Y (20-33 years old) and Gen Z (5-19 years old) consumers. They’re the future innovators, and it seems to me that understanding their motivations and tech habits is crucial in determining what will engage them in the future. Here are some of the key points I picked up:

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