Digital Disruption [Infographic]

14 March, 2016 by Admin

You’ve probably read countless studies and research on the massive tide of digital changes. We know what you’re saying: “So much data! So little time!” Don’t worry—we’ve pulled it together in one handy infographic to help you connect the dots.

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What’s next for second screen experiences?

22 September, 2015 by Paul Heathcote

A couple of stories in the news this week started me thinking about the so-called “second screen”. Most of the news has been about the diversion of eyeballs away from the main screen (i.e., the TV) by social media and the web, and the impact this could be having on the effectiveness of linear TV advertising. The opportunities typically discussed focus on delivery of related content (read: advertising) to the second screen.

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Key considerations when choosing a mobile approach

09 September, 2015 by Patrick Johnston

‘‘We have over 100 mobile apps across our business’’ and ‘‘everyone wants an app’’ are quotes from two recent client meetings I have had which made me want to write about the App vs. Mobile web choice.

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Jesse, we need to code: Parallels between Meth and Mobiles.

09 June, 2015 by Ed Greig

Viewers have loved AMC's Breaking Bad, for the writing, the acting, the visuals, the cookery tips, and now the climactic 8 episodes are coming to an end. What many people don't know is that Vince Gilligan's tale of a suburban chemistry teacher's descent into violence and criminality is actually a commentary on the moral maze of modern web design. Let us explain, but before we do be warned that if you haven't seen the series and are planning to (you should be), there may be spoilers ahead.

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We live in an increasingly mobile-centric world

08 June, 2015 by Admin

It’s only the first week of July, yet John Lewis CEO Andy Street is already talking about a mobile Christmas. This reflects on both retailers’ obsession with the key Christmas trading period, and on the increasing importance of mobile technology as both a driver of online and in-store sales.

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